Canva Classes

Plum’s Canva classes are hands-on, one-on-one sessions designed to help you create polished, on-brand content with confidence. Whether you’re a small business owner or a teacher, these classes cover everything from design basics to social media templates — no experience needed.

Course•By Emma Dreyer

Confident Content: Plan, Create & Convert

You’ve nailed your strategy — now it’s time to bring it to life. This course is designed to give small business owners the confidence and tools to consistently create content that actually connects — and converts. Whether you’re posting on Instagram, writing email campaigns, or updating your blog, Confident Content walks you through what to say, where to say it, and how to keep it going month after month. 💡 Course Objectives By the end of this course, students will: Understand how to map content to each stage of the buyer journey Learn how to repurpose content across platforms to save time and increase reach Know how to plan a month of content in advance using a calendar template Write stronger captions with clear calls to action Create simple, effective Canva graphics and reels to boost engagement

Course•By Emma Dreyer

Content Repurposing Flowchart

Turn one great idea into a full content strategy. This flowchart shows you how to take a single blog, video, or social post and repurpose it into multiple pieces of content for social media, email, your website and more — saving you time while boosting consistency and visibility.

Digital file•1 file•By Rachel Plum

Defining your brand

Use this editable link to define and create a more in-depth understanding of your brand.

Digital file•1 file•By Rachel Plum

Design Faster in Canva

Speed up your workflow with this quick-reference Canva guide! Packed with shortcuts, design tricks, and time-saving tips, this resource helps you create smarter — not harder. Ideal for anyone looking to streamline their design process and get the most out of Canva.

Digital file•1 file•By Rachel Plum

Email Marketing Starter Kit

Take the guesswork out of writing emails with this handy starter kit! Includes 3 easy-to-use templates: a Welcome Email, Nurture Email, and Promo Email — all with subject line ideas and formatting tips. Perfect for small biz owners using tools like Mailchimp. Save time, build connection, and start sending with confidence!

Digital file•1 file•By Rachel Plum

Google My Business - Creating a Profile

How to create your business profile

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How to find a scheduled reel

Learn how to schedule a reel seamlessly, no need to set reminders anymore.

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How to switch from personal to business

Follow the simple steps to swap from your personal facebook account to your business account

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Mastering Hooks — How to Grab Attention in 2025

Learn how to craft scroll-stopping openings that connect, convert and captivate. This workbook includes 100 ready-to-use hooks, step-by-step writing tips, and a printable worksheet to help you confidently create magnetic content for social media, emails, videos and more.

Digital file•1 file•By Rachel Plum

Photography Tips for Small Business Owners

Photography tips to get the best content out of your images.

Digital file•1 file•By Rachel Plum

Plum Studio Membership

Tools. Strategy. Support. All in One Place.

Membership

Rachel's Coaching & Consulting

Coaching•By Rachel Plum

SEO Starter Guide

SEO Starter Guide – Simple steps for local search visibility Take the guesswork out of SEO with this easy-to-follow guide. Perfect for small business owners, it covers practical tips to help you get found on Google, boost local visibility, and attract more customers online.

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Size requirements for paid ads

Navigating the world of paid advertising? This guide breaks down the exact image and video dimensions you need for creating effective ads on Google, Facebook, and Instagram. Whether you're building a campaign from scratch or refining existing creatives, this resource ensures your designs are optimised, on-brand, and ready to perform. Use this chart as your go-to when designing content for social media or display networks — so you can stop guessing and start creating with confidence.

Digital file•1 file•By Rachel Plum

Small Business Marketing Plan Starter

This easy-to-use checklist helps you build a clear and practical marketing plan, step-by-step. From setting business goals to choosing the right platforms and budgeting, it’s designed to guide small business owners through the essentials — all in one place. Perfect for anyone ready to turn marketing overwhelm into a focused strategy.

Digital file•1 file•By Rachel Plum

Social Media content calendar - type 1 (editable)

This content calendar give you the option to identify the different platforms you'd like to post on and when you would like to post the content. This allows for your whole team to see what content needs to be created for what topic, audience and what the purpose of it is. You will also be able to identify your theme and platform distribution.

Digital file•1 file•By Rachel Plum

Social Media content calendar - type 2 (editable)

This content calendar serves the same purpose as type 1; it is more stripped back and is more minimal for business that are creating content for multiple platforms. This one identifies your target audience, the days you intend to post, your idea and the caption for individual pieces of content.

Digital file•1 file•By Rachel Plum

Tips & Tricks for Better Engagement

A practical guide to help you boost engagement across social media, email, and in-person touchpoints. These easy-to-follow tips are designed to increase interaction, spark conversation, and build stronger connections with your audience. Perfect for small businesses, content creators, or anyone wanting to make their content more impactful.

Digital file•1 file•By Rachel Plum

Your business Marketing Strategy

We have created a document from our previous learnings to help our members define their own brand. This document will help you to identify the types of marketing you would like to use. Dive deeper into your own understanding of your brand and where you would like to grow it. This document will also help you identify and understand categories of your audience and finally help you to create a strategy for your businesses future

Course•By Rachel Plum